About Our Team
We Write Practical Guides About UX Research and Wireframing
FlowMap Design's editorial team creates resources that help design studios and UX practitioners master research methods, wireframe prototyping, and user journey mapping. We exist because these skills are essential—and often scattered across different sources.
Our Mission
How We Started
We noticed something frustrating: UX practitioners in Vancouver were pulling information from scattered sources—blog posts, tool documentation, workshop notes, books from different eras. Nobody had gathered the core skills in one place. The wireframing techniques that work, the user research methods that actually reveal insights, the journey mapping frameworks that teams actually use. So we started FlowMap Design to change that.
Our approach is honest. We don't claim to have invented anything. We research what design teams actually do, we validate techniques against current tools and methodologies, and we write clear explanations so you can implement these skills immediately. No hype. No fake authority. Just practical guidance backed by real workshop practices and industry standards.
Every guide we publish answers a real question we've seen design teams struggle with: "How do I actually conduct user interviews?" "When do I move from research to wireframes?" "What does a useful user journey map actually look like?" These aren't theoretical questions—they're the work.
How We Work
What We Check in Every Guide
Our editorial process focuses on verification, clarity, and actionability. Here's what we validate before publishing anything.
Methodology Research
We review current UX research methods, wireframing tools, and design frameworks. We check against industry standards and real workshop practices to ensure techniques are current and applicable.
Practical Validation
We test explanations against actual design challenges. Every step we describe should work in real projects. If a technique is too theoretical or requires equipment teams don't have, we flag it.
Clear Writing
We write in plain language, avoid jargon, and break complex processes into actionable steps. If something isn't clear on the first read, we rewrite it.
Regular Updates
Tools change, practices evolve, and new frameworks emerge. We review guides regularly and update them when methodologies shift or better approaches become available.
Context Matters
We include when and why to use different approaches. We're honest about trade-offs. User interviews work best for some questions, surveys for others. We help you choose what fits your situation.
Connections Between Topics
Research informs wireframes. Wireframes test user journeys. Journey maps reveal research questions. We show how these practices connect so you see the whole picture.
Editorial Values
What We Stand For
Honesty Over Hype
We don't claim wireframing is "revolutionary" or that user research "transforms everything." These are tools that work when used well. We describe them straight.
Specific Over Generic
You won't find vague advice here. We include concrete examples, real workshop scenarios, and specific tools. If we say "use this method," we explain how and when it actually works.
Process Over Credentials
You can trust our content because of how we make it—research, validation, clarity—not because of credentials. We show you the work. You verify it makes sense for your team.
Practical Over Perfect
We focus on methods that work with the time and resources design teams actually have. If a technique requires two weeks of setup, we'll mention it. We're not chasing theoretical purity.
What We've Published
Articles on UX Research, Wireframing, and User Journeys
Our guides focus on the core skills design studios need. All available in our UX Research and Wireframe Prototyping category.
Conducting User Interviews That Actually Reveal Insights
How to prepare interview questions that uncover real user needs, conduct sessions without leading answers, and analyze results for actionable insights.
From Research to Wireframes: Making the Jump
The moment when research becomes design. We walk through translating user findings into wireframe decisions and avoiding the common gap between research and prototype.
Mapping User Journeys Your Team Will Actually Use
Building journey maps that teams reference, not abandon. We show the formats that work, the details that matter, and how to keep maps updated as you learn more.
Rapid Prototyping: Testing Ideas Before They're Final
How to build quick wireframes that test specific questions without over-investing. Methods for different timelines, team sizes, and design questions.
Get In Touch
Questions About Our Guides?
We read every message. If you've got questions about our editorial process, topic suggestions, or feedback on a guide, we'd like to hear from you.
Or browse our full collection of articles:
UX Research and Wireframe Prototyping